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The business world is only now beginning to open its eyes to the fact that a powerful corporate culture can generate hard-currency results. But Marty Parker has known this for years. Since 2003, his executive search and cultural assessment firm, Waterstone Human Capital, has focused its recruiting strategy on employee fit and on the best corporate cultures. Each year, its “Canada’s 10 Most Admired Corporate Cultures” singles out companies whose cultures have led to measurable growth, increased profits, and a distinct competitive advantage.


Now, Parker reveals the best practices of some of the world’s top companies to help you generate extraordinary business results by spearheading cultural change in your own organization. Culture Connection helps you define your vision and gives you invaluable guidance on how to:


• Set the stage for improved communication, innovation, and performance

• Provide significant shareholder return

• Measure and align your organization’s efforts

• Recruit—and retain—the best people in your industry


Culture Connection is filled with advice from top business leaders, including: Clive Beddoe, founding shareholder and Chairman, WestJet; Isadore Sharp, founder and Chairman, Four Seasons Hotels and Resorts; Darren Entwistle, President and CEO, TELUS Corporation; Marc Tellier, President and CEO, Yellow Pages Group; and Michael McCain, President and CEO, Maple Leaf Foods.


These leaders know what they’re talking about: Each represents an organization that has been a previous winner of the Canada’s 10 Most Admired program, and whose performance has outperformed their peers. In fact, the 2010 winners of Canada’s 10 outpaced the S&P/TSX 60 by an average of 600%.


Culture isn’t just connected to performance; it drives performance. Today’s top companies invest in their corporate culture, and they don’t pull back when times get tough. Even in the most challenging times, they behave like great companies. And that’s what they remain.

Learn their hard-earned lessons with Culture Connection - and establish the kind of culture that seizes and holds the competitive edge.



E. Hunter Harrison

» (Retired) President and CEO, CN


Marc Tellier

» President and CEO, Yellow Pages Group


Kathleen Taylor

» President and CEO, Four Seasons Hotels and Resorts


Paul House, Executive Chairman

» Tim Hortons


Brigid Pelino

» SVP of HR, Tim Hortons


Darren Entwistle

» President and CEO, TELUS Corporation


Josh Blair

» EVP of HR, TELUS Corporation


Court Carruthers

» Senior Vice President, Grainger; President, Grainger International


Sean O'Brien

» President Acklands-Grainger Inc.


Jim Treliving

» Co-Chairman and Co-Owner Boston Pizza International Inc.


Mike Wilson

» CEO, Agrium


Jim Grossett

» SVP of HR, Agrium

Clive Beddoe

» Founding Shareholder and Chairman of the Board of Directors, WestJet


Ferio Pugliese

» Executive Vice President, People and Culture, WestJet


Duncan Bureau

» VP of Sales, WestJet


Carolyn Clark

» SVP of Human Resources, Fairmont Hotels and Resorts


Wayne Johnson

» (Retired) Senior Vice President and Chief Human Resources Officer Maple Leaf Foods Inc.


Les Dakens

» SVP and Chief Human Resources Officer, Maple Leaf Foods and (Retired) Senior Vice-President of People, CN


Paul Alofs

» President and CEO, The Princess Margaret Hospital Foundation


John Crocker

» President and CEO, Healthcare of Ontario Pension Plan (HOOPP)


Dave Perkins

» CEO, Molson Coors Canada


Johann Koss

» President and CEO, Right to Play